Why culture is more important than your vision

For years, vision has always trumped culture. Business leaders prioritised big dreams and making money with little consideration for the company’s everyday workings. In our modern climate, it’s no longer acceptable for businesses to have a vision disconnected from its culture. The notion that vision requires more investment than culture is outdated. We must focus our attention on a productive workforce and workplace that will move businesses into the future.

Culture more than vision

Distinction between vision and culture

Vision is a passive concept. It’s usually a statement built on unrealistic expectations without a strategy in place to achieve it. Culture is active. It’s the actions that drive your business to perform well and deliver results. Vision is your end goal, but culture is your strategy to get there.

This works both ways. If you have a creative culture but don’t know where it’s heading, you’ll never move forward. Your employees need to know what they’re working towards and how to get there. A good leader will define their business’ vision and put procedures in place to turn it into a reality.

Importance of authenticity

Customers demand organisations to have a culture that aligns with their objectives. If your business claims to be positive, reliable and transparent, this must be true. Customers and employees know when you’re not being authentic. This will often lead to negativity surrounding your organisation.

Your employees’ views must be in line with your business. This is the only way to deliver a product or service that is genuine. Customers are more likely to develop loyalty towards your brand if you show passion for your work. This will deliver results for your business; whether it’s customer acquisition, sales or engagement.

Consistency is key

Culture isn’t the odd work night out or team lunch for a birthday. It’s the underlying motivations and aims that everyone in your company shares. This must be consistent throughout every aspect of working life. Organisations performing at the highest level don’t leave their culture to chance. If undefined, it’s very difficult to manage and maintain.

Companies like Innocent, Sky Betting and Gaming and Skyscanner have their culture embedded throughout every aspect of their strategy. Culture should be embedded from the first stages of onboarding with a company. Employees should only be hired if they share the same values as your company. One person that doesn’t believe in your mission can be detrimental for your business.

Developing a strong culture

To develop a strong culture, establish your overall business goals and how this can be achieved. You can implement these actions into the everyday workings of your business. Model your values on the culture you demonstrate; this is a genuine approach and you don’t have to pretend to be something you’re not.

To keep your employees working towards your goal, productivity levels must be kept high. Optimising your working environment is a great way to do this. Ensure your light, heat, furniture, space and resources work in synergy. Introducing flexibility will ensure employees feel trusted and relied upon. All leading to increased employee satisfaction and retention.

Moving into the future

Your business will not progress if it doesn’t have a team with a shared culture that wants to bring the business forward. Should your business undergo adversity, a weak culture will lead to employees and customers not supporting your changes. As the saying goes, “If you take care of your employees, your employees will take care of your customers.” This will be evident in your financial return. Research conducted by Culture IQ revealed companies with strong cultures saw a 4x increase in revenue growth.

Culture is reflective of leadership and drives engagement. It’s important to lead your team as well as manage them. No organisation can grow if the leader doesn’t nurture its workforce. Flexibility, supportive leaders, employee benefits and an optimised working environment will lead to efficiency and productivity.

RWFM can provide workplace wellbeing and space management solutions for your business. Contact us for a free consultation to review your business’ needs and develop a service that’s right for you.

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